{prada, s/s '13}


Well if this isn't one of the strangest video campaigns I have ever seen. Sporadic one-way dialogue, animal growls would be my Sparknotes version of Prada's new Spring/Summer campaign. The collaboration between Prada and Steven Meisel continues it's impactful steak, last year saw an intense chess face-off but this season is undoubtedly more playful; models are portayed as various "flowers that bloom in Prada's secret garden." The various models are introduced in very Tarantino-esque cuts and include Saskia de Brauw making explosive background noises. It's pretty obvious that Prada isn't taking itself too seriously, but that's okay, because neither do I!