Cool and effortless, those are the words I would use to describe the new Rag & Bone fall '13 ad campaign shot by Glen Luchford. David Neville, one half of the duo, said that models Léa Seydoux and Michael Pitt weren't given any direction when they took to New York City streets to shoot the campaign, ""The premise was simply them in rag & bone doing whatever came naturally.” The black and white motif added to the shots really helps to solidify the brand as downtown cool. Be sure to pick up some Rag & Bone for Oakley Frogskin sunglasses too to complete the city-cool look!