Wildfox has always been pretty amazing when it comes to really well thought out campaign for new collections, and their summer collection is no different. The shots and clothing pay homage to one of the best flicks from the 90s, Clueless! The shoot follows Cher and Dionne as they take Tai from drab to fab. All the characters are actually quite spot on, I haven't seen a shoot so true to it's inspiration before. I love it! Be sure to take a look at the rest of the campaign and looks here