hermès goes for an expensive ride

“Simple, efficient, easy to use, pleasant, and elegant,” that's what Hermès’s François Doré said while describing the French luxury retailer's first attempt at the bicycle. "Easy to use" - I sure hope that there aren't other complications involved with something whose cache saying is, "it's as easy as riding a bike." But let's be clear, it's not going to be easy to ride an Hermès bike. Why? Cause it'll put you back a cool $10k. And you definitely won't be snatching any of these out of your local ghetto anytime soon.